| The corner of Kralja Milana and Masarikova streets
The construction has lasted from 1969 until 1974. The project designer was Branko Pešić. The building was raised in the heart of old city center, stretching from Terazije to Slavija, with an emphasized aspiration to dominate with its high 24-storied part as the city's reference point. The first several stories are occupied by the "Beograd" department store, while on the other floors, there are business premises, as well as the head offices of several Belgrade media. |